The California Gold Coast Chapter of the Public Relations Society of America will present “Social Media Strategy and Digital Storytelling” featuring guest speaker Michelle Rogers, consumer experience director for the Ventura County Star. The meeting will be held Wednesday, March 28 from 8 a.m. to 9:30 a.m. at the Ventura County Star (550 Camarillo Center Drive). Cost ranges from $10 to $30 and includes a light breakfast. Reservations can be made at https://www.prsagoldcoast.org/.
Rogers will discuss the Star’s social media strategy, use of Facebook groups to engage the community as well as new product development and the newsroom’s events strategy to reach new audiences. She’ll also talk about reporters’ use of digital storytelling tools and the role of analytics in making strategic decisions around content.
Rogers oversees the Star’s programming, production, packaging and promotion of newsroom content, including product development and events. Under her watch, the Star has launched two podcasts and the Ventura Storytellers Project, a program in which local residents are coached by journalists and editors to share true, first-person stories on stage.
PRSA is a nonprofit organization chartered in 1947 and the world’s largest organization of public relations professionals with more than 21,000 public relations and communications professionals across the United States. The California Gold Coast Chapter was founded in 2014 and serves Ventura, Santa Barbara and San Luis Obispo counties. For more information, visit www.prsagoldcoast.org.